Chicken Pound

Chicken Pound is a ready-to-heat meal brand built around sous vide grilled chicken paired with bold, flavorful sauces like Marsala, Arrabbiata, and Teriyaki. Originally created for the fitness community, the brand set out to expand into a broader retail audience. We partnered with them to reimagine their identity and packaging, transforming it into a more approachable, craveable, and retail-ready brand for everyday consumers.