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Fruitah
Fruitah is a global manufacturer based in Thailand looking to bring a simple, clean-label product to the international market. With their one-ingredient banana water, they set out to introduce a completely new beverage category to retail. We partnered with them to create a brand and packaging system that clearly communicates the product while feeling fresh, approachable, and ready for a global stage.
Year
10.25
Scope
Branding, Packging, Logo
Timeline
4 weeks
Fruitah needed to launch an entirely new beverage category into retail, requiring a brand and packaging system that could quickly educate consumers, capture attention in a high-traffic Costco environment, and drive strong first-time trial.
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We’d love to hear from you — whether you have a project in mind, or just want to say hi.
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